We are excited to be launching at SXSW 2016, the first Mobile Analytics app in the music industry to provide account-level monthly and daily trending sales data across the major platforms and services.
In our continued effort to provide the most advanced and user-friendly reporting and analytics solutions for the music industry, the Mobile Analytics app has been designed to provide Revelator customers with the best access to their sales and streaming data, on the go. It is the ultimate mobile analytics application to run your digital music business!
Our objectives in developing the application were clear from the start. First, let’s enable our customers to power their marketing and sales decisions with data directly from their iPhone. Second, let’s simplify reporting and sharing of sales and trends data with rights owners through a mobile portal. No one in the industry provides this level of access to data.
Just over a year ago, U2’s Bono expressed with enthusiasm in a blog post that he was proud of Universal Music Group for providing a fresh approach to transparency, and that artists will “finally be able to find out weekly, maybe even daily, on their cell phones, how many plays they’ve had and where in the world they’ve had them”. Well, here it is!
The Mobile Analytics application is packed with great features out of the box. Our aim was to provide access to many of Revelator’s key features directly from your iPhone. The Dashboard gives you a “high level” overview of your top tracks, albums, formats, and lets you quickly scan what country and service they are selling and streaming. The Revenue Analytics focuses on monthly data and reported earnings, while the Daily Trend Analytics gives you near real-time performance data with consolidated daily data across all the top platforms that provide daily reporting. This includes iTunes, Apple Music, Spotify, Google Play, Amazon, YouTube, and Deezer. Both data sets enable you to “drill down” deeper into the data, view revenue and units by channel, country, service, label, artist, release and track, and quickly swipe through different time periods. You can also query specific criteria to get detailed insights by segmenting your data using advanced filters.
One of my favorite features of the app is the ability to compare data across 3 different sales channels. Understanding how download revenue measures up against subscription streaming or ad-supported revenue for different time periods, and visualizing them side by side in a simple mobile user interface, is a revelation, or maybe a revolution…
If you like where this is going, stay tuned for more transparency. The next version of the Analytics app, will feature audience, demographic and city level daily data to provide insights around daily and monthly active listeners, gender and age, playback locations, device and platforms fans are listening from.
The Mobile Analytics application is now available to all distributors, record labels, managers and artists, as a branded or white label solution. Interested? Contact us.
Revelator customers can download the app for iphone starting March 14th.