AnalyticsMobileNewsTransparency

We are excited to be launching at SXSW 2016, the first Mobile Analytics app in the music industry to provide account-level monthly and daily trending sales data across the major platforms and services.

In our continued effort to provide the most advanced and user-friendly reporting and analytics solutions for the music industry, the Mobile Analytics app has been designed to provide Revelator customers with the best access to their sales and streaming data, on the go. It is the ultimate mobile analytics application to run your digital music business!

Our objectives in developing the application were clear from the start. First, let’s enable our customers to power their marketing and sales decisions with data directly from their iPhone. Second, let’s simplify reporting and sharing of sales and trends data with rights owners through a mobile portal. No one in the industry provides this level of access to data.

Just over a year ago, U2’s Bono expressed with enthusiasm in a blog post that he was proud of Universal Music Group for providing a fresh approach to transparency, and that artists will “finally be able to find out weekly, maybe even daily, on their cell phones, how many plays they’ve had and where in the world they’ve had them”. Well, here it is!

The Mobile Analytics application is packed with great features out of the box. Our aim was to provide access to many of Revelator’s key features directly from your iPhone. The Dashboard gives you a “high level” overview of your top tracks, albums, formats, and lets you quickly scan what country and service they are selling and streaming. The Revenue Analytics focuses on monthly data and reported earnings, while the Daily Trend Analytics gives you near real-time performance data with consolidated daily data across all the top platforms that provide daily reporting. This includes iTunes, Apple Music, Spotify, Google Play, Amazon, YouTube, and Deezer. Both data sets enable you to “drill down” deeper into the data, view revenue and units by channel, country, service, label, artist, release and track, and quickly swipe through different time periods. You can also query specific criteria to get detailed insights by segmenting your data using advanced filters.

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One of my favorite features of the app is the ability to compare data across 3 different sales channels. Understanding how download revenue measures up against subscription streaming or ad-supported revenue for different time periods, and visualizing them side by side in a simple mobile user interface, is a revelation, or maybe a revolution…

If you like where this is going, stay tuned for more transparency. The next version of the Analytics app, will feature audience, demographic and city level daily data to provide insights around daily and monthly active listeners, gender and age, playback locations, device and platforms fans are listening from.

The Mobile Analytics application is now available to all distributors, record labels, managers and artists, as a branded or white label solution. Interested? Contact us.

Revelator customers can download the app for iphone starting March 14th.

AnalyticsBig Data

How to solve the big data problem in the music industry has been a question for many years, but emerging blockchain technology might provide the solution the labels, producers, and distributors are looking for.

It’s an old joke in the music industry that every overnight sensation was actually years in the making, and the same could be said of product some are predicting will be the savior of the business. The concepts behind blockchain technology go back many years, but it’s only with the rise of bitcoin that people have really started paying attention and thinking about how the blockchain can be applied more globally. In the span of a few years, the blockchain has gone from a something associated by many with illegal purchases to a technology that Goldman Sachs is predicting will “change everything.”

Can the blockchain solve the music business’s big data marketing problem?

Right now, many artists face an asymmetric information problem — while their fans know where to find their music and offer financial support, they have very little data about those fans. Most of the data offered by labels and streaming services is too general to be really useful, especially for smaller artists — knowing that women age 25-45 who live in Nashville like your music is all well and good, but knowing the a 29-year-old woman named Lisa loves your tracks most of all, and where to email or call her, is worth far more.

On the flipside, many people don’t want all their data to be shared with the artists they listen to or the labels who release them. The blockchain could allow direct to fan distribution that puts the fan in control of how much information they share and allows the artist to reach out to superfans. It will also allow for a greater range of pricing — if someone wants to pay more than $1 for a track, or $10 for an album, they can contribute whatever amount they want.

Right now, the amount of data being shared with artists and labels is enormous, but very little of it is all that useful or applicable.

Blockchain will make payments more transparent

Many artists are frustrated with their payments from streaming services, and rightly so — they get a report of how many times their tracks have been played, and then months later, they get a check for a seemingly random amount. Streaming services right now pay the labels, and then the labels divide up the take among artists, but the accounting isn’t transparent. While no one is accusing the labels of doing anything wrong, the process is complicated and slow.

The use of smart contracts on the blockchain will help solve many of these problems, Revelator CEO Bruno Guez explained recently at the Future of Money summit. Artists will be able to register a composition and/or recording on the blockchain, and that can be associated with a smart contract that details who gets paid what amount. Payments can be turned around much more quickly; artists and streaming services will be able to see exactly where all the money is coming and going; and labels can spend their resources more wisely.

The more information that is uploaded to the blockchain, the better — right now, there is no central database for copyrights and song registration. If the blockchain can become the central repository for music metadata, it means more artists will get paid.

Given the momentum, 2016 is likely to be the year that labels, producers, and distributors start taking the blockchain seriously.